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BRC Champions Spotlight: Coogi Culture

Friends “Get Coogi with it” to Support BRC

After researching homelessness in New York City, and seeing BRC’s Outreach team in action, a group of friends approached BRC about providing support and hopefully, making an impact in helping the unsheltered homeless find safety under BRC's roofs.  Organizers David and Greg told BRC they and their friends “have resolved to do something this year about homelessness in the City. Although many of us are not originally from New York City, this is our home and it's up to us to create the change we want to see.”

[We] have resolved to do something this year about homelessness in the City. Although many of us are not originally from New York City, this is our home and it's up to us to create the change we want to see.

They did this by holding a themed fundraiser for BRC in Brooklyn, and selected “Coogi Culture” as the theme. According to David and Greg,  Coogi became a 90's status symbol in urban areas as a sign of rising up from more difficult circumstances. The bright, colorful sweaters were made famous by pop icons like hip hop artist Notorious B.I.G. (aka Biggie Smalls) in his fashion and lyrics, including his line "However living better now, Coogi sweater now."  As part of the theme, attendees would attend wearing Coogi sweaters, and other similar apparel.  The music of the party also had a 90's theme.  

BRC attended the event to help process the donations. BRC posters, brochures and flyers were displayed; and BRC Homeless Outreach cards were handed out, so that attendees could learn more about BRC and how they can help.  

Coogi Culture Fundraiser for BRC
BRC Director of Donor Relations, Miguel Guadalupe with attendee

As luck would have it, the day of the event was also the day of the worst snow storm of 2018 in NYC. But despite the blizzard, a large group attended, and they raised nearly $1,000 to support BRC.

View photos from the event here.

Fundraise to Impact Lives

Anyone can fundraise for BRC and make a big impact for those reclaiming their lives from homelessness, mental illness, and addiction. BRC can help you by providing organization materials, fundraising vehicles (like squares or online fundraising tools), and depending on the event and scheduling, have a presence to answer questions and thank your attendees and organizers. 

To learn more about BRC Champions and where your help could be most useful, visit brc.org/BRCChampions or contact Miguel Guadalupe, Director of Donor Relations, at mguadalupe@brc.org.

 

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