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BRC’s Annual The Way Home Gala Raises Nearly $1 Million

BRC Hosts Hundreds at “HOPE / HOME” Themed Gala at the Historic Ziegfeld Ballroom in New York City

NEW YORK, NY – BRC–a leading nonprofit organization providing caring and effective services and housing to vulnerable New Yorkers—held its annual gala, The Way Home, at the historic Ziegfeld Ballroom in New York City on Monday, June 11.  The “HOPE / HOME” themed gala raised $950,000 in support of BRC’s 30 programs and services, and the nearly 10,000 New Yorkers it serves each year.

During the gala’s text-to-pledge portion of the evening, guests helped to raise a record $225,000 for its philanthropically-funded Horizons Workforce Development program.  These critical funds will help BRC continue to provide essential employment services like job readiness training, job search assistance, referrals to education and training, and on-the-job training through BRC’s agency-wide internship program—helping hundreds of men and women move from unemployment and homelessness to independence and self-sufficiency each year.

“With the unique challenges our clients face in mind, we focus on their direct needs to help them on their path from homelessness to home,” said Muzzy Rosenblatt, CEO and President of BRC. “Events like this evening’s gala become even more critical to address the needs of the men and women we serve, by raising the funds necessary to support innovative BRC programs and services like Horizons Workforce Development.”

The evening’s honoree, JPMorgan Chase & Co. (JPMC) was recognized for its generous $2 million contribution to BRC’s The Way Home Fund—the Organization’s capital campaign to kick start the development of additional HomeStretch Housing projects like its recently-opened Landing Road—and JPMC’s commitment to building equitable cities.

“With the celebration of Landing Road’s completion comes the start of celebrating more projects like it,” said Muzzy Rosenblatt. “JPMC’s generous contribution to The Way Home Fund gets us one step closer to replicating Landing Road, providing more caring and effective services and housing low income New Yorkers can afford.”

Guests enjoyed a gallery viewing of artwork from clients participating in BRC's Art Therapy program and a special performance by musician and actor, Rebecca Naomi Jones (Passing Strange, American Idiot, Hedwig and the Angry Inch) who sang show stopping renditions of Rufus & Chaka Khan’s “Tell Me Something Good,” and Stephanie Mills’ “Ain’t it Good” from Children of Eden.

To view photos from the event, visit BRC's Facebook page here

About BRC
BRC is a leading nonprofit organization providing caring and effective services and housing to vulnerable New Yorkers, serving more than 10,000 individuals each year. BRC operates 30 programs and services ranging from, outreach to the unsheltered homeless; transitional housing and shelter; permanent housing; substance abuse treatment; mental and physical health services; workforce development and senior services, throughout New York City.  

Kinya P. Harte
Director of Communications

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CEO & President